"Transfer of value" is the funneling of value away from creators to a number of online platforms

In short,

Platform services dominate the online market for cultural and creative works.

They are primarily built on user uploaded content or the aggregation of existing content, and far too often, they provide little or no return to the creators of the works.

This has generated a "transfer of value", as the value of cultural and creative works is now completely retained by the platform services instead of going to the creators.

This transfer of value has created an inefficient and unfair market that threatens the long term health of the EU’s cultural and creative sectors and the success of the Digital Single Market.

Find out more about the transfer of value and what is being done about it in Brussels on the European authors' societies website: www.authorsocieties.eu